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Articles in Home | Business | Marketing & Advertising
- Getting Rid Of The 'Yuck Factor' In Marketing By : Judy_Murdoch
At least once a month a comment about 'yucky marketing' gets my attention. I read these comments in blogs and discussion forums.
I hear these comments at networking events, when I'm talking with other small business owners--even when I'm with friends and family. - Bring Your Product to Life with Personality By : Fran Black
Strange as it may sound, when packaged products take on a personality that consumers can relate to, sales increase. Products come to life when a mascot or animated figure gives the product a face—not just a brand—to trust. This is why children beg a breakfast of Cocoa Puffs, despite its low nutritional content. But certainly naïve children are not the exclusive targets of branding. - Three Tips for Increasing Your Imprint Impact By : Remy LeBeau
Positioning – When placing your logo on the item, look for the most obvious spot first. Put yourself in the position of your audience. Look at the product and find out where you would most likely see the artwork. For example, on a shirt the right breast pocket would be an obvious spot. On a mug, it would be the outside wall. On a baseball cap, the front part would be an ideal place for your brand. - Promotional Products and Employee Relations By : Remy LeBeau
As effective as they are for marketing your brand, promotional products can also be used for internal branding. According to the Promotional Products Association International (PPAI), Employee Relations and Events, take up approximately 8.39% of promotional products sales. - Make All Your Writing High Quality By : Kaitlyn Miller
There seems to be the notion that the fewer words on an advertisement the less attention you need to pay to the writing. Of course a brochure is going to need a lot of attention for the writing. You’ll likely spend a lot of time making sure the writing is just right - Combining Repetition with Variation By : Kaitlyn Miller
There stands a difficult balance with catalogs that any company who uses them needs to be aware of. The first rule is to use repetition in your catalogs. The reason being is that you want to have a strong theme and image with your brand name. - Back-to-School Promotional Items By : Remy LeBeau
The month leading to school opening is the best time for your business to launch a back-to-school campaign. This is when parents and students go on a frenzy, scouting for the best prices on school supplies. - Promotional Pens are Classy Gifts for Any Occasion By : Remy LeBeau
A promotional metal pen is a great gift for graduation, birthdays and other special celebrations. It's also one of the top picks for wedding tokens. - Color Business Cards By : Kaitlyn Miller
When you need to make a big impression on your customers, color business cards are the way to go. Do not underestimate the power of business card printing: these can be a marketing monster for your company. - Cost-effective Catalog Printing By : Kaitlyn Miller
When designing a catalog, many companies end up spending more money than they intended in the first place. Choosing a format for catalog printing affects the cost greatly, and often the more creative layouts can be the most expensive. - Optimize business opportunities through free listing By : Eugene Kochkin
Are you looking to optimize business by reaching targeted customers effectively? What more if these services come at no cost? Sounds unrealistic, but it is true. Now, the time has come for you tap the opportunities for growth by using the worldwide web as the springboard. Though free listings are not allowed on the internet normally, there is a new website to look into your requirements. - What Makes a Calendar Work? By : Kaitlyn Miller
You only get one shot a year at getting your calendars into a person’s home. This can be kind of daunting for those who aren’t as well versed in calendar printing - Advertising in Concessions By : Kelly Church
This article explains how important advertising is to the food concession business. It discusses three very common types of advertising and tells the advantages and disadvantages to each type of advertising. Choosing advertising is very difficult, but choosing the right advertising can be profitable. - Use Trading to Reduce Advertising Costs By : Kaitlyn Miller
As a small business owner, your advertising budget is likely quite limited. How can you compete with the larger companies that have the money to buy ads on television and radio stations - Breaking Down Business Cards: Visuals By : Kaitlyn Miller
Too often the visuals of a business card gets overlooked. Business cards are more often connected only with the contact information they provide rather than the images you put on them. Part of this comes from viewing business cards purely as a means of helping someone contact you - Eid al-Fitr Awareness By : Remy LeBeau
With a growing number of Muslim all over the world, it has become important to build awareness for Islam, its tenets, and most especially its special holidays, one of which is the Eid al-Fitr, which occurs between September and October. - Computer Accessories Promo Items By : Remy LeBeau
If you’re running a cyber café, there are a number of ways you can do to build your brand and increase sales. Here are some suggestions: - Choosing the Best Promotional Bag for Business By : Remy LeBeau
There are dozens of styles, designs and kinds of promotional bags out there in the market. It comes as no surprise for anyone to be utterly confused as to which promotional bag to choose. - Keeping Your Employees By : Remy LeBeau
There are many reasons why an employee leaves. Perhaps he doesn’t find his job challenging, or maybe he doesn’t think highly of his manager. - Custom Apparel Promotional Items By : Remy LeBeau
Custom apparel is one of the most popular promotional items used by businesses because it reaches many people at a cost-effective way. Its uses cut across industries—construction, retail, sports, education, and other fields have used imprinted apparel to bring their marketing messages to many. Aside from their affordable prices, shirts are easier to personalize. - Achieve Maximum results using Cheap Promotional Pens and Pencils By : Remy LeBeau
Give them by the dozen or in singles. However you do it, a cheap personalized pencil is always a crowd pleaser even if it doesn't cost all that much. It is popular as a marketing tool because of its functionality. A cheap personalized pencil can present hundreds of uses for the recipient. - Media Bias: Fact & Fictions By : Ron Torossian
As the owner of one of the twenty five largest PR firms in the U.S., I take the responsibility of studying media bias quite seriously for business reasons, and personal passion. This week, media bias was put in the spotlight after Us Weekly published a cover story: "Babies, Lies and Scandal: John McCain's Vice President." Juxtaposed with Us Weekly's recent cover story featuring a smiling Obama family, "Michelle: Why Barack Loves Her," it's understandable why pundits claim bias. While idealists might suggest otherwise, the concept of an unbiased media is simply impossible. - Is Direct Mailing For You? By : Kaitlyn Miller
The interesting thing about postcard printing in relation to other kinds of marketing is that it is linked quite heavily with the means in which you get them out to the people. - Suggested Promotional Items to Target Niche Business Groups By : Remy LeBeau
The US Presidential Election is only a few months away and political parties are buying hundreds and thousands of promotional materials such as pins, flags, posters and other giveaways to help increase their expose and improve their political campaign. - No logo left behind By : Remy LeBeau
Not all logos seal the deal, even with the fanciest personalized mugs. Sometimes, they need a hand, a little push, a pungent spice to enliven your personalized mugs. To make your marketing products such as personalized mugs more effective, you must first grab attention and, more importantly, let that attention linger even after the coffee's gone cold. Have fun with a few words that have other people watching your personalized mugs while customers take a sip. Still lost? Let Promotional coffeecups nudge you in the right direction. - Marketing For Every Time Of The Year By : Kaitlyn Miller
The best kind of marketing is so comprehensive it takes into consideration everything going on throughout the year. Part of this is planning out your marketing well in advance, but even if you don’t know exactly what your themes are going to be - Park your Business on a Parker Pen By : Remy LeBeau
Parker has been producing quality and classic pens since 1888. As such, it has perfected the art of manufacturing writing instruments. The Parker Pen company is powered by founder George Parker's simple dream to make a better pen. - Appreciating the Versatile and Visible Mouse Pad By : Remy LeBeau
Logo desk items are amongst the top promotional products. And if you would look at your client's office desk, you would most likely find a computer. So if you really want to have a giveaway that your clients will appreciate and use at their place of work then you should imprint your logo on computers and laptops and start distributing them to your valued clients. But if you are just like most marketers, rational thinkers and have budget constraints (former does not always apply), then you would most likely settle for the 2nd best promo item which is a logo mouse pad. - Custom Shirts for Men and Women By : Remy LeBeau
Customized shirts are one of the most popular options for promotional items. One of the top reasons for this is its versatility. There are so many different styles, colors and designs to choose from. A marketer does not escape the dilemma of choosing from the endless possibilities of custom shirts. Yes, this even applies to the male target! - The Power of Brands By : Kaitlyn Miller
Consider the power of a symbol. A symbol carries with it the unique ability to allow people to attach certain meanings to it. Symbols are not people, even though people might create a symbol, and because of that - Stress-free Business Card Printing By : Kaitlyn Miller
You may have heard of the importance of your business cards for marketing your company. Custom business cards are what remind customers of your conversation long after you have parted. - Personalized Gift as a Way to Win Over More Clients By : Remy LeBeau
There is a big difference between a plain, run-of-the-mill present and a personalized gift. Anyone would appreciate the first. A gift is a gift. It's free and it's well-loved. A personalized gift, however, delivers more impact and better results for your company. The major difference? Personalized gifts feature an imprint of your company name and logo. - Mail Label Printing By : Kaitlyn Miller
All too often businesses find themselves needing to correspond with all of their customers all at once. Technology today has made it easy to quickly accomplish mailing label printing. - Have a Highly Effective and Low Cost Advertising Strategy using Custom Pens By : Remy LeBeau
Are you interested in an advertising strategy that can reach your target market anywhere with multiple exposure per day for just $100? If you are, then look no further, with promotional pens, you are given a cheap form of advertising that is welcomed by all the segments of your target market. - Give functional reminders of your name By : Remy LeBeau
Promotional auburn mugs let you give functional reminders of your name & dealings to the people that theme most; you're feasible & vacant clients. Unlike other worthless promotional crop, promotional chocolate mugs are seldom discarded & afford their owners with a great way to slurp their tender beverages whether in the home or party. The large dint areas around a coffee mug is great advertising pause for your crop or military which are indirectly viewed each time your promotional mug is worn. The recent revision mentions that 75% of promotional outcome recipients surveyed would keep promotional harvest they received that they found them helpful & 65% percent could consider the promotional outcome giver's name if they had been exposed to the artefact within the last three months. Those records show that promotional mug's retain their profit far longer than exclusive, conventional TV, radio or copy ads. - Logo embossed mouse pads By : Remy LeBeau
Logo embossed mouse pads are a tad cheaper (tad is an understatement) than our first (and absurd) suggestion. Yet, this accessory is at par with a laptop in terms of visibility and exposure since there's a high probability that your client who owns a processor also uses a mainframe mouse. - Getting the Best Prices By : Kaitlyn Miller
No one wants to pay more for something then they have to. The smaller a business is the smaller the marketing budget becomes, but you can always help keep the costs down by handling a lot of the marketing by yourself. - Expanding On A Glance By : Kaitlyn Miller
The quick glance is the crutch of a strong poster printing campaign. This is the most important thing to consider and will be the deciding factor between whether or not you’re successful or meet with bitter failure. - Be Ready to Seize the Moment By : Kaitlyn Miller
I’ve always been a big advocate of planning out your marketing far in advance. The thing about marketing is that it goes through very clear and noticeable cycles. - Do It Yourself or Hire Someone Else? By : Kaitlyn Miller
Many people these days are asking themselves this very question: do you design your business cards yourself or should you hire someone else to take care of it? The reason is because of the rise in access to some very effective graphic design programs - Do You Really Know the Answers? By : Kaitlyn Miller
There are many businesses out there who have a rather large discrepancy between what they think their customers like about them and what their customers actually like. This can be a very important distinction, and you might even be able to go - Don’t Shy Away From Your Competition By : Colleen Davis
In almost every single market out there you’re going to have a lot of competition to deal with. While there are going to be a lot of other businesses, quite often a few specific companies crop up who will offer you the most direct competition
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