Did you know that according to small business statistics, most small businesses are out of business within the 12-18 months of starting?
You may be wondering, “So what does this have to do with me and public speaking?” It’s quite simple.
You need to understand one VERY important fact about being a public speaker, which is: “You are running a BUSINESS!”
That’s right, a business! And every business is in business to do what? That’s right, generate revenue and make a profit. Sure, you can say you’re in business to provide a great value and serve people, but if you don’t make money, you’ll be out of business and not able to serve anybody!
Most speakers run their businesses as a hobby. And they make the same profit that hobbyists make… little to nothing. When speakers start to make the transition from speaking ‘for fun’ to making a BUSINESS out of their speaking passion, they universally start to make a lot of money.
The difference between a business and a hobby is the difference between having a barbeque for your friends and family… and opening a restaurant that exists to provide a wonderful service and to make a profit. Do you see the difference?
In this professional speaking world, this is the difference between speaking a few times for a speaking organization, or your local church or school… and making 6 – 7 figures per year for knowing some hidden tricks of the trade that keep the cash coming in from many different sources.
So then wouldn’t it make sense to focus on extracting as much revenue from every transaction? The answer is YES!
There’s more to becoming a wealthy public speaker than simply speak and get paid. That’s thinking like a speaker and I want you to change how you view yourself. Don’t think like a public speaker, think like a marketer! If you do, then I guarantee you will make A LOT more money.
Thinking like a marketer puts you in the business mindset, and from this, ‘frame,’ you can start to make a lot of money, from many different sources.
There are a LOT of ways to make money in the speaking industry that you probably never thought of. A few examples are product sales before, during, and after your program, creating continuity income, developing coaching and consulting programs, making internet income, marketing affiliate programs to the members of your audience… the list goes on and on.
My way of thinking about public speaking engagements is:
Get booked, then look for ways to make as much
money as possible from EVERY speaking engagement!
That’s how you need to be thinking, too! If you’re going to your speeches and going home with only one check in hand, then make the decision to adopt this mindset and discipline yourself to practice implementing it over and over until it becomes a habit to get many checks. And, if you do, you’ll make more money as a public speaker than you ever dreamed possible!
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